Resources
Straight answers about websites, local search, and getting more work
549 guides organized into six hubs. No fluff, no gated PDFs — the same answers we give clients before they hire us.
How local business websites should be planned, structured, written, and built.
- What a small business website actually costs
- How many pages you need and why
- Platform trade-offs: Wix, Squarespace, WordPress, custom
- When a redesign is worth it, and how to do it safely
10 guides
Getting found in the cities and neighborhoods you actually serve.
- What local SEO is and what it costs
- How long results take in a real market
- Service area and city landing page strategy
- Backlinks, blogging, and what actually moves rankings
11 guides
The map pack, profile optimization, and how it connects to your website.
- Complete profile setup and category selection
- Review generation and response systems
- Photos, services, and Q&A
- How profile signals interact with your site
1 guide
Turning traffic into calls, quote requests, and booked work.
- Why local sites fail to convert
- Form design and call-to-action structure
- Lead tracking and attribution
- Speed to lead and follow-up
106 guides
Website, SEO, cost, and lead guidance written for specific trades and practices.
- Complete website guides by industry
- SEO guidance per trade and practice
- What a website should cost in your industry
- How buyers in your industry actually choose
316 guides
What the strongest websites in each industry do — and how to copy the thinking.
- Layout and hero patterns that convert
- Proof, photography, and trust signals
- Service and service-area architecture
- Mobile and speed standards
105 guides
Latest
Recently published
Local SEO
How Important Are Backlinks for Local Businesses?Important, but far less than in national SEO — and the ones that count are easier to get than you think.
6 min read
Local SEO
Does Blogging Help Local SEO?Yes — but only a specific kind of blogging, and not the kind most local businesses are sold.
6 min read
Local SEO
How Many Location Pages Should a Business Have?A rule for deciding which markets earn a page — and when to stop.
5 min read
Web Design
What Makes a Good Local Business Website?Seven characteristics shared by local sites that actually produce work.
6 min read
Local SEO
City Landing Pages for SEOHow to write a city page that reads like it was written by someone who works there.
6 min read
Web Design
Website Redesign Cost GuideWhat redesigns cost, what drives the range, and where the money is genuinely worth spending.
7 min read
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