What Makes a Good Local Business Website?

Good local websites aren't distinguished by design trends. They're distinguished by clarity, speed, and coverage.

Seven characteristics

• It says what you do and where within the first screen
• Every service has its own page written for the person searching for it
• Every market you serve is genuinely covered, not listed in a paragraph
• It loads fast on a phone on cellular data
• Proof is visible: real photos, reviews, licensing, years in business
• One obvious next step on every page — call or request a quote
• It's measured, so you know which pages produce work

What doesn't matter as much as people think

Animation, sliders, stock hero imagery, and clever taglines. None of them affect whether a homeowner with a leaking roof calls you.

A good local website makes it obvious that you do this exact job, in this exact place, and that contacting you is easy.