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City Landing Pages for SEO

How to write a city page that reads like it was written by someone who works there.

6 min read

City pages get a bad reputation because most of them are generated garbage. The format isn't the problem — the laziness is.

Research before writing

  • What people in that market actually search for
  • Who currently ranks and what their pages contain
  • Local specifics: housing age, weather, regulations, seasonality
  • Your own history in that market

A page structure that works

  • Heading naming the service and city
  • A short opening that proves local knowledge
  • Services offered there, linked to the main service pages
  • Local proof and photos
  • Neighborhoods and nearby towns covered
  • FAQs specific to that market
  • A single, obvious call to action

The test

If someone who lives there reads it and can't tell you've been there, rewrite it.

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