Specialty Trades
Web design and local SEO for general contractors.
General contracting is sold on portfolio and trust. The website has to prove craftsmanship and filter out projects that don't fit your minimums.
How buyers choose
What actually happens before a general contracting company gets the call
These are six-figure decisions. Homeowners spend weeks looking at portfolios, reading about process, and comparing three or four builders. They want to see completed work that resembles their project, understand the timeline, and know roughly what it costs before they call.
Where the website gets in the way
- Portfolios live on social media where search engines and buyers can't find them properly.
- Unqualified leads consume estimating capacity because scope isn't filtered up front.
- Process is opaque, and homeowners fear cost overruns more than they fear price.
- Commercial and residential capability blur together and neither reads convincingly.
Page architecture
The pages that make the difference
Search demand for general contractors splits by service and by location. We build a structure that matches how people search instead of burying everything on one page.
Services we build pages for
- Home additions
- Whole home remodels
- Kitchen remodeling
- Bathroom remodeling
- Basement finishing
- Custom home building
- Structural repairs
- Commercial build-outs
- ADU construction
- Design-build services
How the site is structured
- Home
- Services by project type
- Portfolio hub plus individual project pages
- Process and what to expect
- Investment and financing guidance
- Service area hub with city pages
- About, reviews, contact
What's included
Built into every build
Individual project pages, each indexable, with scope, timeline, and photography
Project type pages for additions, kitchens, basements, and whole-home work
A process page covering design, permitting, build, and closeout
Typical investment ranges to filter inquiries
Consultation form that captures scope, timeline, and budget
Search opportunities
- Project type plus city — home addition, basement finishing, kitchen remodel
- Design-build and custom home queries
- Cost and timeline research queries
- Neighborhood-level searches in the areas where you build most
Turning visits into work
- Portfolio prominence — completed work is the strongest sales asset you have
- Budget range fields in the form to protect estimating time
- Process transparency to reduce overrun anxiety
- Licensing, insurance, and warranty details near the form
Related industries
Other specialty trades we build for
Basement Remodelers
Basement finishing sells square footage. Buyers need to see how an unfinished space becomes a suite, a theater, or a rental before they call.
Bathroom Remodelers
Bathroom buyers split between fast tub-to-shower conversions and full custom builds, and the site has to speak to both without confusing either.
Cabinet Companies
Cabinetry sells on door style, finish, and lead time. The website is the showroom for buyers still deciding between refacing and replacing.
Concrete Contractors
Concrete work is judged on finish quality and durability, which means photography and project specificity carry the page.
Countertop Companies
Countertop shoppers search by material and slab. Material pages plus current inventory turn browsers into showroom visits.
Custom Home Builders
Custom builds are a two-year relationship. The website has to prove process discipline as convincingly as it proves craftsmanship.
Ready for a website that works as hard as a general contracting company does?
We'll review your current site against what buyers in your industry expect and tell you exactly what's costing you calls.
Prefer to talk? (720) 378-8332