Local SEO Checklist

Work top to bottom. The items are ordered by impact per hour for a typical local service business.

Google Business Profile

• Claim and verify the profile
• Choose the most specific primary category, then relevant secondary ones
• Complete services, hours, service area, and description
• Add real photos and refresh them regularly
• Answer the Q&A section yourself

Website foundation

• A page per service, written for the searcher
• A page per market you genuinely serve
• Business name, address, and phone consistent with your profile
• LocalBusiness structured data matching visible information
• Fast mobile load times and passing Core Web Vitals
• Tappable phone number and a short form on every page

Content

• Cost, process, and comparison pages for your main services
• Completed project or case content with photos
• Internal links from service pages to the markets they're offered in

Reviews and off-site

• A repeatable review request at job completion
• Responses to every review, good or bad
• Consistent listings on the major directories
• Local links: suppliers, associations, sponsorships, chambers

Measurement

• Google Search Console connected and monitored
• Analytics with call and form conversion tracking
• A monthly review of leads by page, not just traffic