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General Contractors

Technical SEO for General Contractors

Trade sites accumulate duplicate service pages and orphaned location pages fast. Cleaning that up recovers rankings you already earned. These are six-figure decisions. Homeowners spend weeks looking at portfolios, reading about process, and comparing three or four builders. They want to see completed work that resembles their project, understand the timeline, and know roughly what it costs before they call.

What's included

Technical SEO built for general contractors

Crawlability, indexation, speed, and structured data — the foundation that decides whether your content ever gets a fair shot at ranking.

Deliverables

  • Full crawl, index, and log-level audit
  • Core Web Vitals and page speed remediation
  • Schema markup for services, locations, and reviews
  • Internal linking and site architecture cleanup
  • Canonical, sitemap, and redirect hygiene

Where the work pays off

What we fix for general contractors

Common problems

  • Portfolios live on social media where search engines and buyers can't find them properly.
  • Unqualified leads consume estimating capacity because scope isn't filtered up front.
  • Process is opaque, and homeowners fear cost overruns more than they fear price.
  • Commercial and residential capability blur together and neither reads convincingly.

How the site is structured

  • Home
  • Services by project type
  • Portfolio hub plus individual project pages
  • Process and what to expect
  • Investment and financing guidance
  • Service area hub with city pages
  • About, reviews, contact

Questions

Common questions

Common questions

We start from how your buyers search and decide, then build the page set, proof, and tracking around that. Nothing is templated across trades beyond the build quality itself.

Project work starts at $3,500 and ongoing programs start at $750 per month, depending on how many services and locations you need covered.

Sites launch in four to six weeks. Search movement typically follows over the next two to four months, with conversion improvements visible sooner.

Get a free website review

Tell us about your general contracting company and we'll show you where technical SEO would produce the fastest gains.

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Typically a response within one business day.