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General Contractors

Google Business Profile Optimization for General Contractors

Category selection alone can decide which searches your trade shows up for. Getting it wrong hides you from your best queries. These are six-figure decisions. Homeowners spend weeks looking at portfolios, reading about process, and comparing three or four builders. They want to see completed work that resembles their project, understand the timeline, and know roughly what it costs before they call.

What's included

Google Business Profile Optimization built for general contractors

The profile work that decides whether you appear in the three-pack — categories, services, photos, posts, reviews, and the site pages behind them.

Deliverables

  • Category, service, and attribute optimization
  • Service area and hours configuration
  • Photo, post, and Q&A cadence
  • Review generation and response process
  • Landing pages aligned to profile services

Where the work pays off

What we fix for general contractors

Common problems

  • Portfolios live on social media where search engines and buyers can't find them properly.
  • Unqualified leads consume estimating capacity because scope isn't filtered up front.
  • Process is opaque, and homeowners fear cost overruns more than they fear price.
  • Commercial and residential capability blur together and neither reads convincingly.

How the site is structured

  • Home
  • Services by project type
  • Portfolio hub plus individual project pages
  • Process and what to expect
  • Investment and financing guidance
  • Service area hub with city pages
  • About, reviews, contact

Questions

Common questions

Common questions

We start from how your buyers search and decide, then build the page set, proof, and tracking around that. Nothing is templated across trades beyond the build quality itself.

Project work starts at $3,500 and ongoing programs start at $750 per month, depending on how many services and locations you need covered.

Sites launch in four to six weeks. Search movement typically follows over the next two to four months, with conversion improvements visible sooner.

Get a free website review

Tell us about your general contracting company and we'll show you where Google Business Profile optimization would produce the fastest gains.

Leave blank if you don't have one yet

Typically a response within one business day.