Should I Use Wix, Squarespace, WordPress or a Custom Website?

The platform matters less than most people think and more than the platform companies admit. For a local service business, the deciding factors are speed, how easily you can add pages, and who controls the site.

Wix

Fast to start, genuinely improved on SEO in recent years, and fine for a small brochure site. Limits show up when you need dozens of service and location pages with consistent structure, and you can't move the site elsewhere later.

Squarespace

Best-looking defaults of the builders and excellent for portfolio-style businesses. Weakest for content-heavy local SEO, where you need many similar pages and fine control over structure.

WordPress

Enormously flexible and the most common choice. The trade-off is maintenance: plugins, updates, security, and page-builder bloat that slows sites down. Good with a maintainer, risky without one.

Custom

A purpose-built site is fastest, has exactly the structure your search strategy requires, and scales to hundreds of service-area pages without plugin gymnastics. It costs more upfront and needs a partner who'll maintain it.

How to choose

• Under 10 pages, minimal SEO ambition — a builder is fine
• Many services and cities to cover — custom or well-managed WordPress
• You want to edit copy yourself daily — pick a platform with an editor you like
• You care about speed scores and Core Web Vitals — custom wins consistently

Pick the platform that fits the size of the site you'll need in two years, not the one you need this month.