Website Redesign Cost Guide

A redesign can cost less than a new build or considerably more, depending on how much of the existing site survives.

Typical ranges

• Visual refresh on a sound foundation — $1,500-$4,000
• Full redesign with new copy and structure — $5,000-$15,000
• Redesign plus platform migration — add $1,000-$3,000 for redirects, testing, and content transfer

Where the money goes

Copy and structure usually consume more of the budget than visual design, and they should. A beautiful site with the same thin content will perform about as well as the one you're replacing.

The line item people skip

Migration. URL mapping, 301 redirects, and post-launch monitoring are what prevent a redesign from erasing years of search equity. Budget for it explicitly.

Cheaper alternatives worth considering

• Speed optimization on the existing site
• Rewriting the top five pages by traffic
• Adding the service and location pages you're missing
• Fixing forms and calls to action