Service
Website Redesign
Redesigns for businesses with an existing site that looks dated, loads slowly, or stopped producing leads — done without wiping out existing search equity.
Rebuild without losing the rankings you already have.
The problem
Most redesigns quietly destroy years of search visibility.
URLs change. Pages disappear. Redirects never get mapped. Six weeks after launch the new site looks better and produces less. It's the most common and most expensive mistake in this business.
- Old URLs removed without 301 redirects
- Content cut for visual cleanliness, taking rankings with it
- New platform ships slower pages than the old one
- Tracking never reinstalled, so nobody notices the drop
Our approach
Audit first, migrate carefully, improve deliberately.
We inventory every existing URL, identify which ones carry traffic and rankings, and build a migration plan before design starts. The new site improves on the old one page by page instead of starting from zero.
What's included
- Full URL and content inventory
- Performance and ranking baseline before launch
- 301 redirect map for every changed URL
- Preservation and improvement of ranking pages
- New design system and page templates
- Rebuilt architecture with expanded service coverage
- Performance and Core Web Vitals improvements
- Analytics and Search Console continuity
- Post-launch crawl and error monitoring
What it changes
- A modern site without a traffic collapse
- Faster pages and a better mobile experience
- Room to expand services and markets
- Tracking that finally tells you what's working
Process
How the work runs
01
Inventory
Every URL, every ranking page, every inbound link that matters gets documented.
02
Plan
We decide what to keep, what to merge, what to expand, and what to redirect.
03
Design
New templates built around conversion, using what the old site's data already tells us.
04
Migrate
Redirects mapped and tested before launch, not after.
05
Verify
Post-launch crawls, Search Console monitoring, and a watch on the pages that mattered most.
Who it's for
A good fit if this sounds familiar
- Businesses with a site older than four or five years
- Companies that lost leads after a previous redesign
- Businesses changing platforms or leaving an agency
- Companies that outgrew a DIY builder
Common questions
Yes. That's most of what we do. We start by measuring what your current site does well so the new one doesn't lose it.
That's the risk we design the whole process around. With a proper redirect map and preserved content depth, rankings typically hold and then improve as the new structure and speed take effect.
Yes. We handle DNS, domain transfer if you want it, email continuity, and the redirect map.
Related services
Other things we handle
Custom Website Design
A site designed around your business, not a template with your logo dropped in.
Small Business Website Design
Professional web design scaled to a small business budget and timeline.
Local Business Website Design
Built for the searches happening in your service area.
Website Redesign
Improve on what's working instead of erasing it.
Responsive Web Design
One site that works properly on every screen it lands on.
Mobile Website Design
Most of your customers are on a phone with a weak signal.
Ready to talk about website redesign?
We'll review what you have now and tell you honestly whether website redesign is the right next move — or what is.
Prefer to talk? (720) 378-8332