A complete small business website typically takes six to ten weeks from kickoff to launch. Larger sites with heavy service and location coverage take longer. The build itself is rarely the bottleneck.
A typical schedule
- Weeks 1-2: discovery, keyword and competitor research, sitemap and page plan
- Weeks 3-4: copywriting and design of key templates
- Weeks 5-7: build, remaining pages, forms, analytics, technical SEO
- Week 8: review, revisions, redirect mapping, launch
What delays projects
Content. Photos, service details, licensing information, and review approvals sit with the business owner, and every day they wait, the timeline moves. The fastest projects are the ones where someone is assigned to answer questions within 48 hours.
Can it be faster?
Yes, if scope is tight and content is ready. A focused build can launch in three to four weeks. What can't be compressed is research and copy — skipping those is what produces a site that looks finished and generates nothing.
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