Open your site on your phone, on cellular data, and work through this list honestly.
The ten signs
- It takes more than three seconds to become usable
- Your phone number isn't tappable in the first screen
- Services you sell don't have their own pages
- The cities you serve aren't named anywhere meaningful
- There's no recent proof — no photos, reviews, or completed work
- You can't make a text change without paying someone
- Forms are long, broken, or go to an inbox nobody checks
- It doesn't appear when you search your main service plus your city
- The design signals a different price point than you charge
- You avoid sending customers to it
How to read your score
One or two are fixable in an afternoon. Five or more usually means the structure is the problem, and patching individual pages won't get you where you need to be.
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