HVAC · Northern Colorado
Example Build — HVAC Contractor
A demonstration build showing how heating, cooling, emergency service, and maintenance plans are separated so each can carry its own season.
The challenge
- Heating and cooling collapsed together despite peaking in opposite seasons
- Emergency callers forced through a contact form
- Maintenance plans hidden in a footer link
- No financing or rebate information on replacement pages
Our approach
- Separate air conditioning and heating sections, each with repair, install, and maintenance pages
- Emergency page built phone-first with a stated response window
- Maintenance plan page with visible pricing and direct signup
- Financing and rebate details placed on every replacement page
Pages built
- Home
- Air conditioning: repair, installation, maintenance
- Heating: furnace repair, furnace installation, heat pumps, boilers
- Emergency service
- Maintenance plans with signup
- Indoor air quality and ductwork
- Commercial HVAC
- Service area hub and city pages
Design notes
- Seasonal hero module that can be swapped without a rebuild
- Equipment and efficiency comparisons in scannable tables
- Sticky call bar on mobile for emergency intent
SEO work
- Distinct page sets for heating and cooling seasons
- Emergency and after-hours query targeting
- Structured data for services and service area
- Internal linking from research content to replacement pages
This is an example build created to demonstrate our page architecture and design approach. No traffic, ranking, lead, or revenue results are claimed.
Related work
More on hvac websites
The industry, market, and service pages behind this build.
Your website should be bringing you business.
If your current website isn't generating calls, quote requests, appointments, or opportunities, let's find out why.
Prefer to talk? (720) 378-8332