Orthodontists
Technical SEO for Orthodontic Practices
Trade sites accumulate duplicate service pages and orphaned location pages fast. Cleaning that up recovers rankings you already earned. Parents compare practices on cost, payment plans, treatment length, and how comfortable their child will be. Adult patients search discreet options and evaluate results galleries closely.
What's included
Technical SEO built for orthodontic practices
Crawlability, indexation, speed, and structured data — the foundation that decides whether your content ever gets a fair shot at ranking.
Deliverables
- Full crawl, index, and log-level audit
- Core Web Vitals and page speed remediation
- Schema markup for services, locations, and reviews
- Internal linking and site architecture cleanup
- Canonical, sitemap, and redirect hygiene
Where the work pays off
What we fix for orthodontic practices
Common problems
- A new patient is worth years of revenue, so a small lift in conversion rate compounds.
- Patients evaluate trust signals — credentials, photos, reviews — before they evaluate anything else.
- Insurance and payment questions stop bookings when the answers are hard to find.
- Treatment pages are often thin, so practices miss the searches that matter most.
How the site is structured
- Home
- Treatment and service pages
- New patient information
- Provider and team pages
- Location pages for each office
- Insurance and financing, reviews, and contact
Questions
Common questions
Common questions
We start from how your buyers search and decide, then build the page set, proof, and tracking around that. Nothing is templated across trades beyond the build quality itself.
Project work starts at $3,500 and ongoing programs start at $750 per month, depending on how many services and locations you need covered.
Sites launch in four to six weeks. Search movement typically follows over the next two to four months, with conversion improvements visible sooner.