Mortgage
Technical SEO for Mortgage Companies
Trade sites accumulate duplicate service pages and orphaned location pages fast. Cleaning that up recovers rankings you already earned. Borrowers compare programs, calculate payments, and read about qualification requirements. Loan program pages and calculators create most of the qualified inquiries.
What's included
Technical SEO built for mortgage companies
Crawlability, indexation, speed, and structured data — the foundation that decides whether your content ever gets a fair shot at ranking.
Deliverables
- Full crawl, index, and log-level audit
- Core Web Vitals and page speed remediation
- Schema markup for services, locations, and reviews
- Internal linking and site architecture cleanup
- Canonical, sitemap, and redirect hygiene
Where the work pays off
What we fix for mortgage companies
Common problems
- The market is crowded with near-identical websites supplied by the same vendors.
- Search demand is hyper-local, down to the neighborhood and development level.
- Listings and inventory change constantly, so the site has to stay current without manual rebuilds.
- Trust is the whole sale, and a template site earns none of it.
How the site is structured
- Home
- Service pages by client type
- Neighborhood and market area pages
- Guides and resources
- About and credentials
- Contact and inquiry
Questions
Common questions
Common questions
We start from how your buyers search and decide, then build the page set, proof, and tracking around that. Nothing is templated across trades beyond the build quality itself.
Project work starts at $3,500 and ongoing programs start at $750 per month, depending on how many services and locations you need covered.
Sites launch in four to six weeks. Search movement typically follows over the next two to four months, with conversion improvements visible sooner.