Custom Homes
Local SEO for Custom Home Builders
Every trade has its own high-intent phrases and its own seasonality. We build the page set around those, not a generic keyword list. Clients evaluate architecture style, communication process, and budget transparency. Detailed project stories with timeline and scope outperform generic galleries every time.
What's included
Local SEO built for custom home builders
The page structure, on-page work, and local signals that put you in the map pack and the organic results for the searches that turn into jobs.
Deliverables
- Keyword and competitor mapping for your market
- Service pages and location pages built to rank
- Google Business Profile alignment and citations
- Review strategy tied to the pages that convert
- Monthly ranking, traffic, and lead reporting
Where the work pays off
What we fix for custom home builders
Common problems
- Buyers research longer, look at more photos, and compare craftsmanship before requesting quotes.
- Project scope varies enormously, so unqualified leads waste estimating time.
- Word of mouth carries the business, but referred prospects still search you before calling.
- Portfolios are often trapped in social media instead of on pages search engines can index.
How the site is structured
- Home
- Service pages by project type
- Portfolio hub plus individual project pages
- Process page explaining what working with you looks like
- Service area hub with city pages
- About, reviews, and contact
Questions
Common questions
Common questions
We start from how your buyers search and decide, then build the page set, proof, and tracking around that. Nothing is templated across trades beyond the build quality itself.
Project work starts at $3,500 and ongoing programs start at $750 per month, depending on how many services and locations you need covered.
Sites launch in four to six weeks. Search movement typically follows over the next two to four months, with conversion improvements visible sooner.