Counseling
Google Business Profile Optimization for Counseling Practices
Category selection alone can decide which searches your trade shows up for. Getting it wrong hides you from your best queries. Clients search a specialty plus their insurance, then read bios until someone feels right. Individual clinician pages with photo, approach, and openings drive intakes.
What's included
Google Business Profile Optimization built for counseling practices
The profile work that decides whether you appear in the three-pack — categories, services, photos, posts, reviews, and the site pages behind them.
Deliverables
- Category, service, and attribute optimization
- Service area and hours configuration
- Photo, post, and Q&A cadence
- Review generation and response process
- Landing pages aligned to profile services
Where the work pays off
What we fix for counseling practices
Common problems
- A new patient is worth years of revenue, so a small lift in conversion rate compounds.
- Patients evaluate trust signals — credentials, photos, reviews — before they evaluate anything else.
- Insurance and payment questions stop bookings when the answers are hard to find.
- Treatment pages are often thin, so practices miss the searches that matter most.
How the site is structured
- Home
- Treatment and service pages
- New patient information
- Provider and team pages
- Location pages for each office
- Insurance and financing, reviews, and contact
Questions
Common questions
Common questions
We start from how your buyers search and decide, then build the page set, proof, and tracking around that. Nothing is templated across trades beyond the build quality itself.
Project work starts at $3,500 and ongoing programs start at $750 per month, depending on how many services and locations you need covered.
Sites launch in four to six weeks. Search movement typically follows over the next two to four months, with conversion improvements visible sooner.